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How to Apply for a Guest Appearance on GroomerTALK Radio

Since its inception in 1997 PetGroomer.com has increasingly become one of the primary communication channels in the grooming industry. Each week thousands of groomers passively review GroomerTALK (message board and chat) at PetGroomer.com, and a few hundred actively partake in communication features posting and replying to messages, or chatting. We have broken new ground with GroomerTALK Radio, the industry’s first talk show for groomers. Our format is “on demand.” That means we privately record talk shows by telephone interview; they are not live. Listeners can choose any prerecorded program from the archive and listen 24/7/365. It’s entirely free, and doesn’t require complicated programming. We even provide a free radio player. Our plan is to store most interviews for years to come creating one of the most unique libraries in the grooming world. We do occasionally host Ask A Pro telephone conference calls which are live and guest speakers answer questions from callers.
 

At present our focus is to give priority interview scheduling to our sponsors of PetGroomer.com, and then others. Many notable names in the grooming industry have already come forward and we expect our archive to become a “Who’s Who” for grooming, And isn’t that great that more groomers will be listening, sharing and becoming more enlightened?

We have already started advertising GroomerTALK year round in leading publications and direct mail, and already PetGroomer.com is the most popular grooming website on the Internet since 1997. Imagine how our presence can support your promotion of your product, services and career.

PROMOTION

It’s not all about being interviewed as a method to sell your product or service. Your general expertise and experience in the grooming industry, or producing products for groomers, is of great value. Of course, you will be allowed to promote your goods and services as well. During your interview you will have opportunities to provide your contact information including business telephone and/or website to listeners. Because we archive the shows for a long period of time, be sure to provide telephone and web addresses that you don’t intend on changing soon.

QUALIFICATIONS

You must be a member of the grooming industry, or a company producing products and/or services for the grooming industry, such as a manufacturer or consultant that serves the industry. If you are a member of the pet industry outside pet grooming but believe you have information of interest to groomers, please contact us and let's talk about it.

INTERVIEW GUIDELINES

All interviews are scheduled by appointment at a mutually agreed time. We conduct each interview by telephone. Here are very important guidelines.

• You will be provided with a toll-free number to call-in if you are in the 50 US states. Otherwise you will need to call our office 360-446-5348.
• Please do not use a cell phone or portable phone. The sound quality and signal strength may vary and that affects recording quality.
• Quiet! Please arrange for a very quiet space to record your interview. Please disconnect any nearby telephones, fax machines and similar equipment. Please, no radio or TV sets should be on in your recording area. We even suggest you put a sign on the door to discourage any interruptions. If it helps we will schedule your interview on a weekend when your office or home may be less busy. In fact, Saturday and Sunday are preferred.
• After you call in we will test our recording signals based on your telephone signal, so please allow some prep time.
• Each interview will last about 30 to 45 minutes. Some guests will be invited for multiple interviews where their experience, product or service covers a wide range of discussion.

10 to 20 QUESTION OUTLINE FOR INTERVIEW

You know your expertise, product and/or service best. That’s why we ask that you provide us with a sampling of at least 10 questions you would like us to ask you during the interview. We will consider each question you provide, and we do reserve the right to add some additional questions on our own. However, our goal is not to surprise you. Before your interview recording begins we will advise you of some of the questions we have added. By preparing your interview questions we expect that you are ready to answer them, and this should put many of you more at ease with the interview process. Please have your questions ready when you request your interview recording appointment. Regarding questions, some people have short answers, some very long answers. We try to keep the show to a minimum of 30 minutes and no longer than 45. If 60 minutes or more, it's best to create 2 shows. So try answering your questions and timing yourself to see it you have provided us with enough questions for at least 30 minutes.

SEND IN YOUR VISUAL AIDS

If you have text or photo documents that support your interview, please send them to us at least a week before your interview. We will make them available at the GroomerTALK Radio page for our listeners. Email to findagroomer@earthlink.net.

PROFILE & PHOTO

We ask that you provide a short biography of yourself, about 4 to 8 sentences which we will use to introduce you. We welcome but don’t require a photo of you.

COPYRIGHT AND OWNERSHIP

By agreeing to appear as a guest on GroomerTALK Radio you agree to the terms and conditions of the website noted at www.petgroomer.com/mission.htm. We retain the right to use short excerpts of your interview in PetGroomer.com promotions or features we produce and publish at PetGroomer.com. All recorded interviews are owned and copyrighted by Find A Groomer, Inc. No royalties, commissions or payments are granted by requesting your interview. No fees are paid in return for any interview. Any visual aids you submit should be owned by you, and if not, you should have the written agreement of their owner for their use for the purpose of placing them at PetGroomer.com as part of your interview. We do reserve the right to refuse or edit interviews and to terminate them at our discretion where the content does not serve the mission statement of PetGroomer.com. As circumstances dictate you may request that a portion of an interview be edited or deleted by making such a request in writing for our consideration.

REQUESTS FOR INTERVIEW APPOINTMENT: Email findagroomer@earthlink.net. Voice: 360-446-5348 (US) and please note the instructions above to submit the “10 to 20 Question Discussion Sheet” and any visual aids which may apply.

Stephen, GroomWise Webmaster

Jul/Sept 2011 Oct/Dec 2011 Jan/Mar 2012 Apr/June 2012 Oct/Dec 2012

 

 
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